Labs
Building in the open.
Labs will document Merchant Zero, our own test merchant, and the technical experiments behind our work: what we tried, what we observed and where the limits are.
First entries coming soon
Agentic commerce for independent merchants
Make your business ready for AI-driven commerce.
Helping independent merchants become discoverable, bookable and transactable through AI agents.
Customers are starting to ask AI what to buy, and where to book.
Search engines and websites still matter, and will for a long time. Alongside them, AI assistants are becoming a new way for people to discover, compare and act.
Businesses whose information is clear, accurate and easy for machines to read are easier for those assistants to find, understand and recommend.
Discoverable.
Bookable.
Transactable.
Three capabilities, built in order. We start with discoverability, the step independent merchants can act on today, and build towards bookings and transactions as platforms and integrations mature.
Initial focus
Discoverable
Helping AI systems find and understand your business: what you offer, where, when and on what terms.
Future
Bookable
Connecting AI experiences with your service availability and the booking systems you already use.
Future
Transactable
Enabling authorised purchases through compatible commerce and payment infrastructure.
Bookings and transactions through AI assistants depend on each merchant’s own systems and on what AI platforms support. We’ll say clearly when each becomes available.
Merchant Readiness
Start with clarity.
A structured assessment of how prepared your business is for AI-mediated discovery and future commerce. For independent merchants with an existing website, booking system or shop.
Discuss an assessmentWhat we review
- How you’re found today
- Your product and service information
- Availability and opening details
- Your booking or checkout journey
- The systems and providers you depend on
What you receive
- Clear findings
- Prioritised gaps
- Realistic next steps
- A practical roadmap
How it works
- 1Initial conversation
- 2Evidence review
- 3Report and discussion
Is your business ready for AI commerce?
We’re working with independent businesses to understand what it takes to be discovered, recommended and eventually booked or purchased through AI assistants.
Register your interest in a readiness assessment or in future merchant pilots. Registering doesn’t guarantee a place in a pilot.
Questions merchants ask
Plain answers about where AI commerce is today, and where it isn’t yet.
What is agentic commerce?
Commerce where an AI assistant does part of the work for a customer: finding options, comparing them and, increasingly, helping to act on them, such as making a booking or starting a purchase. The customer stays in control, and the merchant still provides the product or service.
Is this different from SEO?
It’s related, and it builds on good SEO rather than replacing it. Search remains important. AI assistants also depend on clear, consistent and structured information about what you offer, where, when and on what terms. Readiness looks at how you’re found and how well you’re understood.
Will I need to replace my website?
No. We start from what you already have, including your website, booking system and listings, and look at how to make them easier for AI systems to read and trust. Replacing them isn’t the goal.
Can AI assistants already make bookings?
In some cases, on some platforms. Support is still limited and varies by assistant, region and booking provider, so it isn’t yet something most independent merchants can rely on. That’s why we start with discoverability and treat bookings as a later step.
Can I keep my existing payment provider?
That’s the intention. Linkifico isn’t a payment provider and we won’t ask you to switch. Any future transaction capability would aim to work alongside compatible commerce and payment infrastructure you already use.
What is a Merchant Readiness Assessment?
A structured review of how prepared your business is for AI-mediated discovery and future commerce. It covers how you’re found, your product and service information, availability, your booking or checkout journey and the systems you depend on. You receive findings, prioritised gaps and realistic next steps.
Behind the work
Exploring what works. Sharing what we learn.
Agentic commerce is still evolving. Through practical experiments and focused research, we’re learning what it takes for independent merchants to participate — and sharing those findings openly.
LinkFeed
Specialist, not exhaustive.
One evidence-led perspective each week on the agentic-commerce developments that matter to independent merchants: emerging standards, platform changes and what they mean in practice.
New editions every Monday
Be ready when your customers ask.
Start with a conversation about where your business stands today, and what would make it easier for AI assistants to find and recommend.